Shopify is a popular platform option for retail companies since it includes most of the functionality required for efficient eCommerce. However, it creates a unique SEO problem since not every aspect of the Shopify site layout is automatically optimized for search engine visibility. This implies that retail firms who want to make the most of their online presence and increase sales will need to take measures to ensure that their website is an aid rather than a burden to their marketing efforts.
On the positive side, Shopify shop websites often have a ready-to-use blog and lots of maintenance features that do not need the involvement of a Shopify developer, such as simple URL redirection. Many of the main technological parts are already there, and the CMS allows marketers to add various content.
However, essential SEO requirements are missing from the start, and the platform has a propensity to develop bothersome problems such as duplicating content. These problems are not insurmountable! They need a little expert understanding of Shopify in terms of SEO.
Handle Duplicate Content Concerns
When a Shopify site is created, each product page has two URLs by default. This implies that whatever material you post to one of these sites will be instantly copied on the other, which is not a good SEO strategy. These are the two URL types: /products/ (the canonical URL route) and /collections/.*/products/. (this is the non-canonical URL path)
Shopify handles this to some extent by providing a canonical tag. Still, it defaults to linking internally to the non-canonical version of the product page, which is effectively the wrong way around. Furthermore, this provides contradictory signals to search engines since the site layout informs Google that non-canonical sites are the most essential, yet they are not the pages you want to rank in search results.
This problem may be solved by changing the website’s architecture to refer to the canonical product URLs, which addresses the issue. But, again, this is a simple repair performed by a Shopify developer.
If you have numerous pages of items inside the same category, the category (called ‘collections’ in Shopify) content will be automatically copied on all of the paginated URLs, i.e. page 2,3,4 of products, and so on.
Remarketing is an Essential Supplement to Shopify SEO.
Customers seldom buy on their first visit to your website, but it doesn’t imply they won’t work in the future. For example, if you set up your Shopify site with remarketing tags as soon as feasible, visitors attracted by your SEO effort may be remarketed if they don’t purchase. This allows you to engage with prospective consumers, remind them of what they saw when they visited your site, and even provide incentives to buy now, such as a discount.
Remarketing is a low-cost strategy to contact previously qualified visitors and may help you get the most out of your Shopify SEO effort.
Find The Ideal Partner – a Shopify SEO Specialist.
To maximize your return, getting your Shopify SEO correctly and connecting it with your larger retail digital marketing plan requires a professional understanding of numerous disciplines. This includes the following:
- Solid technical knowledge of Shopify sites, eCommerce companies, and SEO to develop a strategy combining user experience and best SEO practices to maximize outcomes.
- Excellent material may include writing, video, graphics, and other visual content—broad experience with paid media, particularly Google’s sponsored advertising.
When necessary, continuous performance analysis and strategy evolution
To do all this and more, you need a superb Shopify partner, whether for digital fashion marketing or any other retail strategy. Hit search is a digital marketing firm assisting companies in this industry for 15 years. Check out our case studies to discover some of our most recent work.